Whether it’s Facebook, Twitter or Instagram, having a presence on social media in today’s age is absolutely crucial for any business. It gives potential clients or customers a look into what services you provide, helps build your credibility and is an easy way to reach and engage with your target market before they even walk through the doors of your business. In order to effectively use social media, it is important to have a clear understanding of what it really is and does. Social media is defined as a series of website and applications designed to allow people to share content quickly and efficiently, in real-time. You might be saying to yourself, that’s great –but how can a small business owner like myself leverage social media? Here are a couple of different platforms you can use and what they can do for your business: Facebook Everyone has heard of Facebook,…